Shaheen Coffee Capsules
Client
Shaheen Coffee
Industry
Food& Beverage
Category
AI Video Advertising
This campaign represents a significant milestone in my creative journey, as it marks my first experience directing an AI-generated video ad. The objective was to create an engaging and modern awareness campaign for Shaheen Coffee’s capsule line a product that has grown increasingly important due to shifts in the market, including the rising prices of imported coffee and growing interest in local alternatives.
Given the brand’s wide range of six unique capsule blends, the project aimed not just to inform but to emotionally connect with
a broad consumer base. By using AI video tools, we were able to quickly produce versatile and relatable visual narratives that celebrate everyday life moments where coffee plays a meaningful role.
The campaign was crafted to stand out in a competitive digital landscape, combining authentic storytelling with tech-forward production. This allowed us to highlight Shaheen’s values warmth, quality, and local pride while pushing the envelope creatively and demonstrating how AI can enhance storytelling and elevate brand awareness in a cost- and time-efficient way.
Idea
As imported coffee capsule brands became less accessible due to inflation and import restrictions, Shaheen Coffee seized the opportunity to spotlight its locally produced capsule collection. With six distinct blends tailored to different palates, the brand sought a compelling, emotionally resonant campaign to drive awareness.
The concept centers on a universal insight: every meaningful moment ends with a smile. Whether shared with family, friends, or enjoyed in solitude, each cup of Shaheen Coffee encapsulates warmth, comfort, and satisfaction. The AI-generated video artfully blends diverse everyday scenes with product storytelling, positioning Shaheen’s capsules as the perfect companion to life's simple joys always sealed with a smile.